Marvellous Megaships

From rock-climbing walls, surf simulators and Lawn Clubs, to Poolside cinemas, Day Spas and world-class restaurants, these floating giants will blow you away.

Queen Mary 2

Three times bigger than Titanic, Queen Mary 2 is a modern reinterpretation of the golden age luxury line. Renowned for her transatlantic crossing, QM2 seamlessly combines impeccable service, luxurious accommodation and exquisite dining with modern innovations. Her elegance, grandeur and sophistication captures the excitement of a classic sea voyage whilst her 14 spacious decks delight guests with an array of unsurpassed amenities including the Canyon Ranch Spa Club and the only Planetarium at sea.

Oasis of the Seas

Experience the ship that revolutionised cruising. Its ground breaking design introduced seven distinct neighbourhoods built for ultimate enjoyment. Hop on a classic carousel on the Boardwalk, then watch acrobats splash down in the AquaTheater, the first amphitheatre at sea. Let imaginations soar in the Youth Zone – the largest kids’ area at sea – or at the Pool & Sports Zone, where you’ll find FlowRider surf simulators and zip line views. Unwind with a stroll in Central Park – a meandering garden lined with shops and fine restaurants – or melt away stress at Vitality Spa. Jazz up your evening with a Broadway hit, or hit the Royal Promenade for memorable moments with DreamWorks Experience characters.

Voyager of the Seas

Conquer the rock-climbing wall or find your adventure on the basketball court, ice-skating rink or mini-golf course. If it’s zen you seek, achieve it poolside or at the relaxing Vitality Spa. Liven up your nights on the Royal Promenade, with parades, dancing and duty-free shopping deals. And bring along some friends – with spacious public areas, enhanced staterooms and a spectacular three-storey dining room, this ship has room for your whole crew.

Celebrity Solstice

Celebrity Solstice is one of the more decorated ships at sea, full of ‘firsts’ – like the first Lawn Club at sea. The first Hot Glass Show. The first cruise line to have 5 women redesign and redecorate the staterooms. A passion for outstanding cuisine has also taken the specialty restaurants, the food and the overall dining experience to a whole new level in the cruising world. Celebrity Solstice also has the AquaSpa by Elemis where you can pamper yourself with spa treatments.

Radiance of the Seas

Combining sleek swiftness, panoramic vistas and an array of new dining options, the newly renovated Radiance of the Seas provides a dazzling cruise experience. With acres of glass enclosing the nine-storey central atrium, lifts facing the sea and floor-to-ceiling windows throughout, you’ll never be at a loss for an incredible view. Plus, they’ve just added eight new dining experiences, ranging from casual eats at the Boardwalk Doghouse, to family style Italian fare at Giovanni’s Table, to the sizzling skewers of the Samba Grill Brazilian Steakhouse. Other new features include a Royal Babies & Tots Nursery, VIP guest lounges, and an outdoor, poolside cinema screen showing firstrun films day and night.

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Royal Caribbean and Celbrity Cruises 2012 and 2013

Royal Caribbean and Celebrity Cruises will start the year with aggressive pricing and highly visual campaigns that focus on ship features, rather than itineraries.GAVIN Smith, general manager, Royal Caribbean Cruises Australia, has told Cruise Weekly that the company’s two local brands are set for an exciting new direction.

“Royal and Celebrity are bringing two of the world’s best ships down here, so for the first time in Australia, I think ships will become the destination, and the ports of call will be complementary,” he said. Agents can expect to see a strong marketing push for Voyager of the Seas and Celebrity Solstice over the next few months.

“Until now we have been focused on telling the consumer about the current summer season, but in Jan/Feb we will delivering the imagery on the onboard amenities – the ship will be the hero. “We will bring the visual appeal of the ships to life during the first half of the year, and I am very confident that we can generate a lot of excitement.”

The new Voyager campaign is designed to highlight the introduction of the Dreamworks program, which was quietly announced last year.
“We haven’t wanted to confuse people who might think they would get the Dreamworks characters and parades and breakfasts on Radiance and Rhapsody, but now we will really be promoting our great family appeal.” The Solstice advertising will highlight unique features such as the Lawn Club.
Pricing for both brands will be “very genuine, to make us more relevant as a holiday option,” Smith said.

“I don’t think we can leave aggressive pricing until later in the year because those passengers will just travel with someone else.” The arrival of the two new ships will also affect the focus of others ships in the fleet next season.

“As agents will note in the summer deployments for 2012-13, our ships are spending a lot of time in Australia, and not so much time in the South Pacific, so Voyager and Solstice will become our Australia-New Zealand ships and Radiance and Rhapsody will become our South Pacific ships,” Smith said. “This is because the Royal and Celebrity model is very dependent on Americans and Europeans travelling to Australia – 35-50% of our guests are inbound – and they are most interested in coastal Australia and New Zealand.”

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